Exploring the Role of Emerging Media in IMC. Your Smartphone is Giving Retailers Your Every Move. We now live in a world where the moment you walk into a major department store, they are more than likely tracking what sections of the store you visit, how long you spent in each section, and which displays caused you to pause and linger. This data can be gathered as long as you are carrying your smart phone. According to an article in AdAge.

Emerging Media and The Market. The Value of Social Analytics. 6 billion social impressions on Twitter. Because I am both a consumer .

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Of Americans who own them, the use of mobile marketing is also going to grow. One technology that will grow as smart phone use expands is Near Field Communications. An area that Near Field Communication technology is gaining the most speed is with mobile ticketing. In the next five years over 34 billion tickets. Is This Video Viral Or is it Just Making Me Sick? These days it.