One of Bollywood greatest star Shah Rukh Khan recently went to German city of Berlin to promote his film. A Great Head Start! Are you socially .

Just yesterday a Family of 11 threw themselves from the thrid floor and apparently during that period they were watching television. How I felt was that people responds were a little too over whealming.

Consumers turn to different media for different reasons. These reasons may relate to the format of the medium. For instance, newspapers maintain a valued image and are usually used to gain practical information. There are magazines too, but these are usually more specialised and more personal than newspapers. Radio is one of the most specialised of the media as it acts as a medium which can bind people together.