SimplyHome Named Edison Awards Finalist! SimplyHome Named Edison Awards Finalist. Assistive Technology Leader, SimplyHome, will be Recognized at Edison Awards Gala on April 26 in New York. Asheville, NC, March 13, 2012. SimplyHome, a leader in the assistive technology.

Emerging media through an Integrated Marketing Communications perspective. Who really needs social media. Well, if you are a business owner. 8221; can give you a wealth of information from those who have sought out your company. Unfortunately, almost half of small business owners do not share my sentiments regarding social media strateg.

I listen to music during my commute, I listen to music while I work, I listen to music while I do my homework. This has made the need to discover new music imperative.

A Tasty Mix of IMC. On July 18, 2011 in Uncategorized. Separation of Advertising and Editorial. Consumers tend to trust news outlets more than strict paid advertising. This trust stems from a perception that the press acts as a public check and balance within a so-called democracy. The consumer citizenry sees the press as the public gatekeeper, keeping tabs on the politicians, big corporations and others wielding power to make certain the power is not misused.

Empowering Engagement with Society, Politics, Communications and Media. Social Media and the 2012 Elections. The power of grassroots marketing can not be ignored in politics. Moreover, the integral new role that social media has played in grass roots mobilization is empowering new demographic segments to participate in political organization like never before.

Over the past blog posts, I have discussed several different obstacles and forms of emerging media. One topic that has been yet to be discussed is the benefits of utilizing an integrated marketing approach. With any relatively new medium, there are problems that arise. Companies must figure out the right balance between marketing messages and personal, spontaneous content. It has been recommended that companies .

The Bridge Between Cupcakes and Marketing. Most of us only thought of vending machines for drinks and candy bars. With the entry of gourmet vending, it would appear that virtually anything is accessible. Having thought that I had heard just about everything, enter Sprinkles Bakery. The question is, what does this mean for marketers? The added means by which a brand can extend its reach, coup.