A blog following the journey - wherever it may take us! To raise money for an amazing little girl called Eilidh who has Spinal Muscular Atrophy. Join us on this journey, from the sublime to the ridiculous, as we enable Eilidh to live as independent a life as possible. As one person I cannot change the world, but I can change the world for one person. Wednesday, 27 February 2013.

Ever since I was born, I have had labels assigned to me. I did not ask for these labels, it is just easier for humans to categorize and when things do not fit neatly into boxes, chaos ensues. How did I know that this labelling process started at my birth? My mother told me. Apparently, I looked like a boy. Why was it a public problem that a baby did not look as if it had an identifiable gender? But for now, I am working me, no what but who. 1 Writing- which is what I am doing right .

In your business, the written word can be an effective marketing tool; engaging with your target market in a language they understand, using a style they feel comfortable with, to get the outcome you need.