Week 6- The rise of digital marketing. Week 4- Paid media and the role of google adwords.

The Power of Blogs for Business. Company blogs create new opportunities for organisations to produce and share their own content. Blogs are an effective way for an organization to take content in different directions and to target different demographics without impacting the strategy and content of their core website. The main advantage of company blogs is the simplicity in starting and the immediate impact they make with customers.

The use of Google Ad Words in Digital Marketing. If not, your company is about to plunge down the Google search rankings.

Relationship marketing can be defined as a set of marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers. More specifically it is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. On March 29, 2015 in Digital Marketing. Is Email marketing dead? So is email marketing dead? .

It is becoming more and more common for companies to not just be active and engaged online, but to actually have an entire business plan online. In this blog I am going to go through some of the biggest internet companies and have a look at how they are so good in the online game. Amazon are the worlds largest online internet company with over a 80 billion dollar revenue last year! Family Life Cycle Marketing.

Traffic Building using Google Adwords. How Digital Media is Affecting Children.

Arguably one of the most popular methods of online marketing at the minute is marketing through social media. With so many using social media at the minute this will translate into an opportunity to get into contact with millions of customers for businesses. One of the biggest social media platforms at the minute is Twitter, and if used properly things like Hashtags can take off and generate a real hype around a brand in the media.

A Blog about the world of Digital Marketing. Coca Cola and Interactive Advertising. Digital Marketing in the Food Industry. Red Bull Successful Use Of Digital Marketing.