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Relationship marketing is about building a relationship with a targeted audience. The relationship between individuals using E-CRM is more dynamic and one on one. Websites have chat windows where clients can interact with the organisation to ask their queries. Websites that sell products such as apparel tend to send e-mails frequently to the customer so that they are aware of new products or discounts that are offered to them. In short, E-CRM helps organ.
Traffic Building using Google Adwords. How Digital Media is Affecting Children.
Interactive advertising uses online or offline i. Nteractive media to communicate with consumers and to promote products, brands, services. Interactive advertising has become increasingly effective as it crucially involves the consumer.
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