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Welcome to sadly my last blog post for this unit. I have enjoyed posting on this blog and hope that I will continue to blog in the future. For this topic I have chosen to look at IBM. As they have recently improved their online presence to reach a wider audience on social media platforms. The case study can be found here.
ROI on The Coffee Mermaid Lovers-Starbucks in Taiwan. Is a term for the benefits gained from an investment. The purpose of identifying this figure is to evaluate and decide whether or not to the current investment is economical.
Social media monitoring and Telstra. Professional Services and Enterprise 2. Queensland Police and Social Media.
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A production of content that you may be interested in. Cisco cashing in on Social Listening ROI. This will be my last blog post for the Enterprise 2. The final task is to find a ROI case example for a selected organisation. The selected organisation this week will be Cisco. In a recent overhaul of their social media. How ROI was calculated? The ROI was calculated by Nucleus Research. They quantified the initial and ongoing .
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