Now that I have outlined the crisis, here is how I would have managed it.

It happens every time you log in to twitter. It is pretty hard to avoid. Jimmy Fallon and Justin Timberlake know all about it. Over the last few years it seems like there have been a number of hashtag fails on twitter. DiGiorno, a US-based frozen pizza company, knows a thing or two about this. Started in response to a video.

Small town Indiana girl with big dreams! Big Red Carpet Nursing. Action, Attitude and Attention as Measures of Social Web Activity. Attitudes can be found in the responsiveness of your target a.

Social Media in Public Relations. Attention, Attitude, Action. When implementing a social media program it is important that it has demonstrated value. This means that it must positively support organizational objectives.

Not just a blog for a PR Student. What is the point of any social web campaign without the proper tools to measure the breadth and width of any campaign. Fortunately, the internet is awash with tools to measure the effectiveness of any online PR effort. One such free measurement tool is provided by Hootsuite. The tools on the internet are aplenty for measuring social web campaigns.

This allowed for more backlash from the p.