The use of online content through witty advertising has contributed to a sevenfold year over year traffic increase to Sealy.

Relationship marketing is about building a relationship with a targeted audience. The relationship between individuals using E-CRM is more dynamic and one on one. Websites have chat windows where clients can interact with the organisation to ask their queries. Websites that sell products such as apparel tend to send e-mails frequently to the customer so that they are aware of new products or discounts that are offered to them. In short, E-CRM helps organ.

Relationship marketing can be defined as a set of marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers. More specifically it is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. On March 29, 2015 in Digital Marketing. Is Email marketing dead? So is email marketing dead? .

In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. A cohesive management team must behind this operation.

A Blog about the world of Digital Marketing. Coca Cola and Interactive Advertising. Digital Marketing in the Food Industry. Red Bull Successful Use Of Digital Marketing.