Relationship marketing is about building a relationship with a targeted audience. The relationship between individuals using E-CRM is more dynamic and one on one. Websites have chat windows where clients can interact with the organisation to ask their queries. Websites that sell products such as apparel tend to send e-mails frequently to the customer so that they are aware of new products or discounts that are offered to them. In short, E-CRM helps organ.

In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. A cohesive management team must behind this operation.

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Arguably one of the most popular methods of online marketing at the minute is marketing through social media. With so many using social media at the minute this will translate into an opportunity to get into contact with millions of customers for businesses. One of the biggest social media platforms at the minute is Twitter, and if used properly things like Hashtags can take off and generate a real hype around a brand in the media.

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Increased reach through third party sites. Builds awareness of new products and brands. Limited incremental profit or sales. R, and Dave Chaffey. Companies and Social Media Crisis. On the internet, when someone .